Enom reseller pricing structure

Enom pricing is based on a tiered structure. Our four-tiered pricing structure offers resellers more significant discounts by rewarding strong performance and growth. Instead of offering a single price point for each TLD, we’ll provide discounted pricing based on new domain registration volume and annual domain spending. This tiered pricing model makes our pricing more flexible while maintaining high transparency.

Important: New pricing changes will take effect on April 1, 2024.

New reseller pricing structures

Note: These pricing changes will take effect on April 1, 2024.

Pricing plan	Essential	Advanced	Premium	Enterprise
Minimum requirements	None	Annual spend on domains, email, and SSL: $2,000 Annual number of new domain registrations /transfers: 100	Annual spend on domains, email, and SSL: $50,000 Annual number of new domain registrations/transfers: 500	Annual spend on domains, email, and SSL: $100,000 Annual number of new domain registrations/transfers: 1,000

Old reseller pricing structures

Pricing plan	Silver	Gold	Platinum	Platinum+
Minimum requirements	None	Annual spend on domains: $5,000 Annual number of new domain registrations /transfers: 100	Annual spend on domains: $50,000 Annual number of new domain registrations/transfers: 500	Annual spend on domains: $100,000 Annual number of new domain registrations/transfers: 1,000

Assessing reseller account pricing

Your plan has been determined based on your number of new domain registrations and transfers and annual domain spending between January 1 and December 31 for the previous year.

Sub-reseller account pricing

If your pricing changes, you must update your pricing for sub-resellers accordingly.

Annual reseller account plan reviews

At the end of every calendar year, we’ll automatically conduct a performance assessment to determine your pricing plan for the following calendar year. We’ll look at the total domain spend and the number of new domain registrations and transfers between January 1 and December 31, and we'll adjust your pricing accordingly.

Note: After an assessment, your new pricing plan will go into effect on April 1 of the new calendar year, and we always provide you with at least 30 days' notice of any change to your pricing tier.

Frequently asked questions

Our main goal is to offer a model that will make our pricing more flexible while maintaining high transparency with clear rules so you won’t be left wondering when or how you might qualify for better pricing.

Question	Answer
Why did the pricing structure change?	To make it easier to qualify for better pricing. We’ve lowered the threshold for entry into our second tier, and we’ll now count your email and SSL sales toward your total spend. We are reducing the total spending required to reach the advanced tier, formerly called Startup. Previously, the requirements for this tier were a total of $5,000 spent on domains and 100 domain registrations/transfers. This tier only requires $2000 spent across domain, email, and SSL products.
How can I set my customers' prices if my prices might change?	At the end of every calendar year, we’ll conduct a performance assessment to determine your pricing plan for the following calendar year. You will be given proper notice of this price change, but it’s important to note that this yearly assessment may culminate in a price reduction if you qualify for a higher-discount plan.
I had a bad year this year. Can you make an exception based on previous years?	We will maintain the criteria to determine where resellers are placed. We encourage you to contact support if you should have been set in a different pricing plan.
I have sub-resellers. Do I have to adjust my pricing for them manually?	Yes, you will adjust the price for your sub-resellers accordingly.
What makes up domain transactions and spending when determining my performance?	We are looking at the number of new registrations and transfers to determine the number of domain transactions. Note: Each registration or transfer counts as one transaction, regardless of the number of registration years. For domain spend, we are looking at revenue for every transaction related to domains except for WHOIS privacy, plus revenue for every transaction related to email and SSL products.
Do premium domain sales count toward domain spending?	Yes, premium domain sales will count toward domain spend.
Do redemptions and renewals count toward domain spending?	Yes, they count toward total domain spend but not toward transactions. Only new registrations and transfers count toward the transaction requirement.
Does WHOIS privacy count toward domain spend and transactions?	No, WHOIS privacy does not count towards either requirement.
I was able to get a discount in the past, why can’t I get one now?	We are introducing a new pricing structure that is simple and transparent. Our main goal is to create a level playing field, ensuring that resellers of similar size have access to similar pricing. You will qualify for discounts if you meet the criteria. We encourage you to contact support if you are experiencing fantastic performance during the calendar year.
Will I be notified of plan changes to my account, and if yes, how far before the change?	We conduct the annual assessment in January. Any change to your pricing tier will take effect on April 1, and we will provide you with at least 30 days' notice. This means the latest we would notify you would be March 1st. However, we typically provide more notice than 30 days.
Do the transactions and revenue spent from my sub-resellers count towards my targets?	If you have sub-resellers, their transactions and revenue will count toward your target.
How do promotions work? Will existing promotional prices remain in effect?	We will continue to offer promotions and will extend the same promotional price to all resellers. Resellers in growth or enterprise plans may sometimes find that the promotional price for a particular TLD is higher than their regular price. In all cases, the lowest price will always remain in effect. Promotional discounts will not be compounded with plan-based discounts. Promotional prices based on sign-up or channel-wide offers will remain effective until their end date. Here again, the lowest price, whether that be the plan-based price or the promotional price, will always remain in effect.
Will pricing for other services be affected?	No. Pricing for all other services and products we offer will not be affected.

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